Challenge: McDonald’s wanted to create an organic social media initiative in the local US Hispanic community and be relevant in the digital space.
Solution: We created a tie in with radio hero Don Cheto and a special “fan dance” (El Baile de los Fans). The digital engagement invites the community to upload and share their video versions of #ElBaileDeLosFans. To also have conversations about #ElBaileDeLosFans
Results: Achieve a Trending Topic on Twitter for #ElBaileDeLosFans to create awareness and drive engagement to the McDonald’s sponsored El Baile De Los Fans viral video promotion and micro website.